3 Of The Most Powerful Marketing Concepts
Pretty big claim right?
Here’s the deal.
Adding any one of these fundamentals to your business will create growth.
Adding and sticking to all 3 can not help but significantly grow your business.
Most of the time when Marketing doesn’t work or is largely ineffective, it’s because the strategy behind the marketing is also ineffective – or in many cases there is no strategy at all.
We could go on at length about what all the elements of an amazing strategy looks like, but heck, we know you’re busy – so instead, here’s 3 concepts that if employed into any marketing strategy, you’ll be off to an amazing start.
Concept 1: The Only 3 Ways To Increase Profits.
Concept 2: The 4 R’s Of Marketing
There are many different frameworks and models for marketing strategies. We like the 4R’s, because they cover 4 fundamentals of marketing, and are simple to understand.
Each of these marketing systems can account for between 25-70% percent annual growth on their own, and when combined have a compounding effect that makes it very realistic to ignite annual growth above 100 percent.
Concept 3: The Strategy Of Strategy
This is the most powerful concept and one that covers all of business.
If you take one thing away from this page this is it.
Every decision in business is an investment decision.
The Ideal is to know how to do the least amount of input for the most amount of output.
So Pay Attention To The Metrics That Matter
Therefore you need a way of measuring your efforts and planning how best to allocate the resources of time, money and attention.
We call this focusing on the Metrics that Matter.
Given the constraints of money and technology, in Marketing, as best as possible you should be tracking your ideal customer’s entire sales journey.
In other words, mapping out the various paths to purchase and identifying which ones are the most profitable, for the least cost of resources.
By focusing on the metrics that matter, you make the best use of your time, your money and your attention, these are your most important finite resources.
Integrating These Into Your Business
The Power of 3
All of the strategies that we create for our Clients take into account these 3 concepts as core principals
As Unique As You Are
Every business is unique with it’s own needs and customers. So are the strategies we create for our clients
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Thanks to Automation and AI – most of the heavy lifting can be set up to run automatically,
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