Marketing on the Web
Today's media marketplace is vast and constantly changing, there is virtually an unlimited choice in how and who to get your message across.
So rather than spending precious resources spreading out your message and getting lost amongst the crowd, the key is creating a strategic plan based on research, recent results and testing.
This means we can plan and position your campaign in the right places, at the right time ,in the right way.
This ensures you reach your target audience in the most effective way, the result? An maximum ROI.
Campaign elements can include Search Engine Optimisation, PPC Advertising, harnessing the powers of Social Media Sites and Viral campaigns.
Click Online Marketing to see what services we can integrate into your tailor-made campaign.
The Power of Video
Technology research firm In-Stat suggests massive growth in the potential market for online video content moving from 13 million households worldwide in 2005 to 131 million households in 2010.
According to Hitwise, YouTube is one of the top ten websites worldwide with 15 hours of video being uploaded to the site every minute. Last month more than 80 million viewers watched more than 4 million videos
For the first time ever, Australians are spending more time online than watching television.
We now spend an average of 13.7 hours per week surfing the net, compared to an average of 13.3 hours per week consuming television.
According to Nielson Online, more than 10% of Australian internet users are using the internet to stream video and more than 20% download video content.
Worldwide, there is a clear upwards trend in the consumption of video content online and no signs of a slow down.
Use Video to:
- Showcase your business; at your website, on Youtube as value added downloads and much more!
- Build instant rapport and trust with your client
- Demonstrate your products and services
- Deliver your message innovatively and effectively to your clients
- Increase traffic to your websites
- Heighten your customers online experience
- Keep customers on your website for longer
- Record testimonials increasing the autheticity of the message
The Advantages:
- Much more cost effective than traditional TV Marketing
- Engaging and entertaining way to deliver your message
- Easily accessed by your website visitors and available on demand
- Clearly demonstrates the visual aspects of your products and services
- Easily reinforce and adds personality to your brand
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