So what’s so important about search engine position ranking?
The short answer is that you only need to optimize your website if you want a top ten search engine position ranking that means a steady stream of paying clients to keep calling your work phone 24/7/365. If you don’t want any more paying clients, then don’t optimize.
At PUSHTHATPIXEL! We make it a policy to avoid hype and fear to sell, but bare with us on this page because we’re going to get a little serious – search engine optimization is absolutely vital to your businesses survival. Even in towns with populations smaller than 50,000 people, there can easily be 10- 40 direct competitors who are after the same customers and their money as you. It’s not uncommon to have these business spread out over 5-7 pages of “local” results when a prospective client searches for “name of town” + “your business”!
If you are on Page Five of Google’s search results for that term, you might as well be Invisible. The odds that anyone who is serious about needing your business in your area of specialty looked beyond Page Two of the search results is infinitesimal.
But increasing your search engine position ranking, moving your website out of the search result wastelands and onto a prime spot on Google’s Page One is just a matter of giving Google what it wants to see regarding your site, and then getting a select amount of key authority sites to link back to yours.
In effect, this tells Google that your site is best suited to give the searcher the information they seek, and Google will make sure that they have the best chance of finding your site amongst the billions and billions of sites out there that fail to provide Google the right “answers” (including most or all of your competitors).
You don't just want high rankings, you need to aim for high 'targeted' search engine rankings
Using On Page Optimization to Increase Search Engine Position Ranking
Search engine optimization to increase your search engine position ranking starts with making sure your existing website is designed and written to rank as high as possible for the key words and phrases used by people who are actively seeking to do business with you (the “money” keywords).
This means you need to put together a list of words and phrases that most clients might use when looking for your business. For most businesses, this is pretty simple.
You just need to list the town or towns where you do business, along with the words that describe your business.
Using Off-Page Optimization to Increase Search Engine Position Ranking
At PushThatPixel! We try to take the complicated and simplify it.
Explaining how to increase your search engine position ranking with Off-page optimization can be summarized in one word: links!
The more quality sites that link back to your site, using your key word or phrase as an “anchor” for the link, the better Google ends up liking your site and the higher your search engine position ranking for that key word or phrase.
But there are “good” ways to generate links, and there are “bad” ways to get links. If you respond to some ad promising a million backlinks in 24 hours for only $24.95, the odds are fairly good you are doing business with a link farm, and Google has been known to BAN sites involved with link farms.
Not suspend.
Banned.
As in Goodbye Forever from the Google Search Results.
What Google wants to see is that quality, relevant sites are linking back to yours, using your key words and phrases as “anchor” text, and that you are getting these links in a natural (or “organic”) fashion. Meaning instead of getting 10,000 links overnight, you instead get 10 links today, 23 links tomorrow, 8 links the day after that, and so on.
There are many different types of internet properties that will give you links back to your business – they all have their strengths and weaknesses, and many will give you an added bonus of advertising for you outside of your website. (see the table below)
Why PushThatPixel! SEO is Your Best
Solution to Increase Search Engine Position Ranking.
Ok – so we make increasing your search engine position ranking sound simple – but that’s our job! It’s actually alot more complicated than that, have a look at the table below to get a rough idea of what goes into a properly implemented SEO campaign.
The Search Engine Ranking Position Process
So it’s a pretty good idea that whoever is going to be looking after your search engine position ranking knows what they’re doing. The following are a few reasons why we believe that PushThatPixel! should be doing it for you.
1. Knowledge. We have the latest knowledge of how Google and the other search engines operate when deciding which sites should rank on Page One for a particular term. Since the factors each search engine uses can change at a moment’s notice, you want an SEO company that stays up-to-date on all the latest factors and changes, which means your website will keep its Page One ranking for as long as you want.
2. Patience. Unlike most of the SEO firms you’ll run across, our SEO team is happy to take the slow lane when it comes to getting you ranked on Page One for your search term(s). This approach has proven time and again to be successful in achieving and maintaining a Page One ranking for virtually any local search term you can think of. By building your campaign slowly and steadily, you build a relationship of trust with the search engine which they reward with a constant and steady high ranking for each search term.
This does not mean it will take months or years to find yourself on Page One of the Google search results.
Quite the contrary is true.
Most of our clients find themselves on Page One within 30-45 days of the start of our campaign on their behalf. Since most of your competition has done a poor job at best of optimizing THEIR sites, it normally doesn’t take a massive linking campaign to rank ahead of them, and by keeping up the campaign over time, you leave them so far behind you that they have little or no hope of ever catching up to you in the rankings.
3. Teamwork. As noted above, there are around 20 on-page items Google looks at in determining your rank for a particular key word or phrase, and close to 200 items related to off-page optimization. This is far more than any one person could ever hope to master.
That’s why we have a team of specialists working on your behalf. Some specialize in link building, others specialize in on-page optimization. Together, they form an unbeatable combination that will propel your website to Number One in the search engine rankings, and your client base (and income) will increase accordingly. This always translates to a great ROI.
Especially when you add our next point.
4. Top Ten Guaranteed Search Engine placement. We stand behind our service so much that you don’t even have to pay us until we achieve what we promised we’d do for you! That way we take away the risk that we’ll just take your money and run – and believe us, it’s not uncommon in the SEO world! What is uncommon are SEO companies that guarantee a great search engine position ranking by putting their fee at stake.
So if you want to increase your search engine position ranking get in touch with us and arrange a quote today.
