Consider this: What’s the biggest reason millions of people log onto the internet each day? Simple. To get information. Information seeking is so huge that Google alone hosts 400,000,000 searches every day! Why should you care? This quest for information is an opportunity for you to fill a need. And when done correctly, you can get paid for it, too!
Info marketing 101
This is by far the simplest business you can start. You develop a product that is nothing more than information. And then sell it to people who want to learn the info in it. Pretty simple, wouldn’t you say?
How does it work?
We’ve established that it’s a simple concept. In order to be successful people need to want the information you’re providing. So the key is to figure out what people want. How can you find out what people want?
One easy way to figure it out is with a simple search. Visit answers.yahoo.com or similar sites and see what kinds of questions people are asking. You’re looking for popular questions or common themes. Something that most people don’t already know. And provide the answer – in the form of an info product.
If you’re concerned about information product development Consider this: An info product is just a bunch of articles strung together. Don’t try to write a whole ebook. Just write some articles for your blog. And when you have a collection, flesh them out, add to them and voila! You’ve got an ebook.
Why info products? Funny you should ask . . . Here are the seven reasons
1. Simplicity and ease
Once it’s built it runs pretty much on it’s own. Custom support is all but non-existent. Which means there nothing for you to actually *do*. You’re building a completely automated business.
There’s no inventory. You never have to deal with shipping. It’s digital.
When you have a created a few information products. You can combine them together to create new high ticket products. It’s very easy to package multiple ebooks together as one new one. And you’ll be able to charge much more for this “new” product. People will be willing to pay a lot more for one big ebook. Instead of several small ebooks.
3. Private label right
When you own the product, you can sell resell rights to it. Recently, resell rights have become extremely popular, because it’s much easier to get the resell right than to make your own product. And the best part is you’re selling the same product . . . but for 3 times the price for the rights!
Leverage means doing something once and reaping multiple rewards. Take parts of your info product and turn it into a email training series. You can use this to build a list that you can marketing to again and again.
5. More leverage
Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. Then use these to generate leads for the main product. You can give them away or even charge a small amount for them. And it still benefits you because it in a lead-in for the main product. You can even make these viral by allowing your affiliates to give them away. Affiliate, you say? Yes!
6. An affiliate army
This is a real power strategy. If you’ve got products you own. You’re able to let other people market it for you. Imagine having 100’s or 1000’s of other people promoting your products. Well, you *need* your own product to get affiliates.
Last, but definitely not least… The number one way to launch your success is through joint ventures. And this is probably the number one reason to create your own product. Because if you don’t have you own product, you’ve got nothing to JV.
If you can’t see the power of info product marketing, then you haven’t been paying attention. With your own info product you can write your own ticket. Because you’re the boss! So, decide to just start:
- Head over to Yahoo! answers
- Find out what people need to know
- Start providing information
The steps on how to write an ebook are really that easy. And in no time you’ll have an info product ready to go.